Hey there, Dean here. I run SEO and content at AppSumo. Here, I write articles and share book notes on productivity, leadership, money, psychology, and more.

New here? Read more about me and what others said about my work.


If you enjoy my work and newsletter, there are ways to help me spend more time and energy here. The easiest way is to buy me a coffee using the button below:

Or you may check out some of the products and tools below using my affiliate and referral links. I'll get a small commission when you make a purchase using the link.

I wouldn't recommend products I don't use and love. That said, I use them to run my website, organize notes, and much more.


This website is powered by Webflow. It's the website builder for designers and it comes with a powerful CMS (content management system) for content creators.

I migrate my site from WordPress to Webflow because it's prettier and easier to use. And it as everything (and more) I need to run a blog. Sign up to build your next website using Webflow.

Fathom Analytics

I don’t collect any of your personal data in the background — no Google Analytics, no Facebook Pixel, nada. So how do I measure my site performance?

Fathom is the answer. It’s a simple, light-weight, and privacy-focused analytic tool that allows me to play my part in building a privacy-friendly internet.

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Amazon Audible

One of the hack to read more books (and faster) is to NOT read them, but listen to them. Amazon Audible is the best audiobook library on the market. Try Audible and get 2 audiobooks for free.


Obsidian is an all-in-one knowledge management tool. I use it for quick capture, daily review, book and article notes, contact management, and so much more.

Obsidian is free so I don't get anything when you download and use it. But it's so powerful that I have to get you to check it out.

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