What Pixar’s Braintrust Teaches Us About Finding Clarity
You would think that being smart makes life clearer. It often does the opposite.
The more capable you become, the more directions you can see. Every decision branches into more decisions. Every idea opens up three more. You’re not running out of options, you’re drowning in them.
And that’s when it starts: the looping thoughts, the mental back-and-forth, the quiet sense that you’re moving but not really going anywhere.
It doesn’t feel dramatic. It’s not a crisis. It’s more like walking through fog.
You’re functioning. You’re working. You’re handling what you need to handle. But there’s a background hum of uncertainty that never quite disappears. You tell yourself to think harder, to analyze a little more, to map out all the angles. And for a while, you convince yourself that clarity is just one more thought away.
But the harder you think, the worse it gets. You start circling the same questions. You replay the same scenarios in your head. You try to predict outcomes, second-guess yourself, and make sense of every detail.
You’re doing what smart people do—you’re using your brain. Only now your brain is generating noise instead of direction. This is something people rarely talk about:
Intelligence doesn’t always give you clarity. Sometimes it traps you in complexity.
And if you’ve ever wondered how that happens, you only need to look at a place filled with brilliant people who still get stuck: Pixar.
Inside Pixar, some of the world's best storytellers spend years shaping a film. When you watch the final result—Toy Story, Up, Inside Out—it feels seamless, almost effortless. But inside the studio, the process is far from smooth. In the early days of every film, things are a mess.
Ed Catmull, one of Pixar’s founders, put it plainly: “Early on, our movies suck.”
Picture a room full of talented directors, writers, animators—people who’ve dedicated their lives to storytelling—sitting around a table, trying to make sense of a project that feels scattered and confusing. Scenes don’t connect. Characters don’t feel real. The tone is off. The structure is shaky. Everyone is brilliant, and yet no one can see the path forward.
It’s not because they’re lacking ideas. It’s because they have too many. When you’re smart and creative, every direction seems possible. And when every direction seems possible, no direction feels certain.
This is why Pixar created something most studios don’t have: Braintrust.
The Braintrust isn’t a room of bosses giving instructions. It isn’t a hierarchy. It’s a circle of peers who come together to ask better questions. They sit with the team, watch the rough cut, and try to understand what the story is really trying to become.
Their power is in reframing, often through questions like:
These are not instructions. They’re lenses. Each question shifts the angle a little more until the team can finally see the truth hiding inside the noise.
A notable example is Woody from Toy Story. In the early drafts, Woody was rude, arrogant, and unpleasant to watch. The team kept rewriting scenes, adjusting dialogue, tweaking plot points—working harder, thinking harder—but the movie still didn’t work.
Then, during a Braintrust session, someone asked: “What if Woody isn’t mean? What if he’s insecure?”
That single question changed everything. It was a small shift, but it opened a completely new pathway. The character made sense. The conflict made sense. The story clicked.
Nothing new was added. The team simply saw the story from a better angle. This is the quiet power of reframing: it doesn’t demand new intelligence, only a clearer lens.
And this brings us back to real life, where most of us don’t have a Braintrust. We sit inside our own heads, trying to think our way to clarity, only to get buried under our own thoughts. The fog thickens, not because we don’t know enough, but because we’re staring from the same angle over and over again.
When you’re intelligent, life doesn’t become simpler—it becomes wider. You notice more possibilities, more variables, more implications. What others treat as straightforward becomes layered and textured.
This sounds like an advantage, and often it is. But past a certain point, intelligence creates its own fog. Not because you lack answers, but because you’re processing too many at once. Here’s why that happens.
Smart people rarely face binary decisions. They see multiple workable paths—different careers they could pursue, different ways a project could evolve, different versions of the life they could live. What looks like freedom slowly turns into friction. When every path is viable, choosing one feels less like progress and more like a sacrifice.
Intelligence makes it easy to simulate outcomes. A single decision unfolds into ten possible futures, each with its own risks and rewards. While most people think in next steps, smart people think in next consequences. It becomes hard to move when every move seems to open a new storyline.
Smart people spot the subtext and nuance behind every choice. They pick up the small variables, the hidden constraints, the quiet signals shaping the situation. This is useful—until the details start crowding out the story. The brain becomes full. The picture becomes noisy. Even simple decisions feel heavy.
A fast mind links ideas quickly. One thought triggers another, which triggers five others, until a simple question becomes a whole ecosystem. This is great for creativity but terrible for clarity. You end up with a mental web instead of a visible path.
Intelligence doesn’t create objectivity about your own life. If anything, it removes it. You understand everything except yourself. You’re too close to the canvas—close enough to see every brushstroke, but not the painting. This is how smart people slide into decision fatigue: not from failure, but from proximity.
Every important decision eventually becomes a framing question:
When the frame shifts, the answer shifts too.
Think about the Pixar example. The moment Woody shifted from arrogant to insecure, the entire story opened up. Nothing external changed. The team simply saw what was already there.
This is why clarity feels like a click and not a calculation. It’s the moment the lens lines up with what matters.
If you’ve been feeling lost lately, it’s not a flaw. It’s not a lack of intelligence or discipline. It’s what happens when your mind is capable of generating more possibilities than your current frame can hold.
Smart people don’t get lost in ignorance—they get lost in abundance. So instead of asking yourself what to do next, try asking a different kind of question:
What am I not seeing because I’m looking from the same angle?

Dean (it's me!) writes about productivity, psychology, and money on this blog. Professionally, he consults SaaS and ecommerce startups on growth. He also run a DTC ecommerce brand in the SEA region. Learn more

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